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Our approach to advertising
is to use strong visuals and punchy headlines to attract attention and
provide enough information to generate interest that translates into a
lead. We will also make media buy recommendations for online, print, and
outdoor advertising campaigns.
Electronic:
ePromo ads that present CDL Communications' capabilities.
Print: Full-page,
color, corporate identity ads for placement in regional business
magazine. The ads stress Devon's ability to meet the target audience's
top need -- quick turnaround and top caliber talent.
Ads explaining how easy it
is to partner with Lucent to license technology from Bell Labs.
Radio:10-second
spots / Print: Recruiting ad for career fair program.
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