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One of the most challenging
and most exciting types of marketing copy to write is for demand
generation. To be effective, the piece has to attract attention, keep
it, and elicit an action from the recipient - in as few words as
possible! See examples below of how we accomplished those objectives.
E-mail to support sales efforts for SAP AG.
Contact me for other e-mail / micro site samples.
E-mail for
technology companies:
E-mail
campaign for Formation, Inc.,
designer and manufacturer
of hardware and software products for the aviation, defense, and
transportation industries.
Others:
Four
Reasons Why Top Systems Integrators Choose Formation, Inc. for Rugged
Data Storage
Lockheed Martin Chooses ToughDisk for Maritime Patrol Aircraft
Five Field-tested Reasons to Choose ToughDisk 3500 SATA
Read
Why ToughDisk Has Been Chosen for All Branches of US Military
Postcard Series:
Quarterly
postcard mailings to establish top of mind awareness for a staffing
company's services.
Premium Mailer/Postcard
Series:
This
full-service landscaping company was seeking to attract new clients but
did not have any marketing materials for outreach. CDL worked to develop
a capabilities brochure and several direct mail pieces to achieve this
objective. One mailer involved sending a football and a cover letter to
snow removal prospects after the client successfully cleared snow from
The Linc before a pivotal Eagles football game.
 McKenna American Clears Snow Before the "Big Game." |
