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Direct Marketing

 

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When devising direct marketing campaigns, we make recommendations to maximize effectiveness and match the medium to the goal and target audience. When appropriate, we use unexpected graphics to attract attention. We will also secure mailing lists if one does not exist and provide telemarketing support as required.
 

E-mail to support sales efforts for SAP AG.

E-mail for technology companies:

 

E-mail campaign for Formation, Inc., designer and manufacturer of hardware and software products for the aviation, defense, and transportation industries.

 

Others:

Four Reasons Why Top Systems Integrators Choose Formation, Inc. for Rugged Data Storage
Lockheed Martin Chooses ToughDisk for Maritime Patrol Aircraft
Five Field-tested Reasons to Choose ToughDisk 3500 SATA
Read Why ToughDisk Has Been Chosen for All Branches of US Military

Postcard Series: Quarterly postcard mailings to establish top of mind awareness for a staffing company's services.

 

Premium Mailer/Postcard Series: This full-service landscaping company was seeking to attract new clients but did not have any marketing materials for outreach. CDL worked to develop a capabilities brochure and several direct mail pieces to achieve this objective. One mailer involved sending a football and a cover letter to snow removal prospects after the client successfully cleared snow from The Linc before a pivotal Eagles football game.

McKenna American Clears Snow Before the "Big Game."

Electronic and Print Postcards: The following direct marketing pieces were created to support the company's business development efforts for their three divisions: IT Staffing, Clinical Staffing and Performance Management. Depending on the target audience, these were distributed via e-mail or hard copy as a postcard.

 

 

Electronic postcards to promote Devon's IT Staffing, Clinical Staffing and Performance Management divisions. Devon's IT Staffing Division secured two new clients and three new IT placements as a result of the campaign.

 

Query Letter: Sample query letter to secure a publisher for Leveraging the Horizon: Secrets of a Serial Entrepreneur by Edwin R. Addison.

 

 

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