Write copy for ads, brochures, direct mail pieces, presentations, speeches, Web sites, social media marketing, and e-mail marketing campaigns

Collaborate with graphic artists and developers to create marketing materials

Initiate and run public relations programs

Support trade show marketing by creating messaging, working with graphic artists on development of booth graphics, and coordinating pre-show promotions, speaker opportunities, and media relations efforts

Support the creation and launch Web sites including content development, creative input on Web design, and search engine optimization
 

Write success stories, solution briefs, direct marketing materials, and thought leadership papers to support SAP Global Marketing

Interview internal content experts and external customers as needed

Write and edit scripts for software demonstrations and overview videos and collaborate with production resources
 

Oversaw quality of deliverables for full-service marketing agency that specialized in technology-based companies

Developed strategic marketing communication plans

Managed and directed copywriting, technical writing, and graphics department personnel

Ensured departmental efficiency by managing workflow

Applied hands-on skills in copywriting, advertising, design, print, direct mail, Web development, trade show marketing, and public relations

Promoted leading-edge technology utilizing e-marketing tactics
 

Served as a liaison between agency and clients

Gained an in-depth understanding of many technologies quickly and stayed abreast of trends to make informed recommendations

Led brainstorming sessions to devise new concepts and campaigns

Earned Business Performance Award for clocking the highest billable hours
 

Developed and executed comprehensive marketing communication program to support objectives of a $40 million developer of predictive maintenance hardware, software, and services for the worldwide power and process industries

Collaborated with divisional product managers to create and implement marketing initiatives to support field sales teams and reseller channels

Coordinated quarterly employee meetings and coached company president and other executives on delivery of presentations

Wrote and designed sales and investor relations materials including annual report, corporate presentations, road shows, brochures, ads and Web site and directed outside agencies

Maximized national and international trade show presence through pre-show promotion, logistics coordination, and on-site management and media relations

Controlled marketing communications budget and established metrics to evaluate advertising effectiveness, trade shows, and direct mail campaigns
 

Attracted tourists and business travelers to a $30 million hospitality complex by generating substantial print and broadcast publicity

Created special events to publicize hospitality complex and increase revenues

Produced several videos with internal departments and external agencies to promote hotel accommodations and entertainment venues
 

Served as an assistant to the Public Relations Manager at the state’s fourth largest Convention and Visitors Bureau. Gained a strong foundation in tourism, incentive travel, and special event planning and promotion