Summary

Copywriter and marketing strategist specializing in the creation of marketing communication collateral, websites, direct marketing programs, and public relations campaigns.
 

EXPERIENCE

Principal
1/02 to present

CDL Communications
Worcester, PA

• Offer strategic insight to establish or revamp marketing strategies

• Write copy and oversee development of ads, direct mail pieces, brochures, presentations, speeches, web sites, and e-mail marketing campaigns

• Initiate and deploy public relations campaigns

• Support trade show marketing by creating messaging, booth graphics, pre-show promotions, speaker opportunities, and media relations

• Create and launch web sites including content development, web design and search engine registration and optimization

• Develop and execute marketing plans, directly, or by managing outside resources

Freelance Writer
8/04 to present

SAP AG
Walldorf, Germany

• Write success stories, solution briefs, solution in details, white papers, and thought leadership papers to support SAP Global Marketing

• Interview external customers and internal content experts and research background materials as needed

• Gather customer-ready content for SAP Services organization and SAP PartnerEdge program

VP, Client Services
11/00 to 12/01

The DEM Group
King of Prussia, PA

• Oversaw quality of deliverables for full-service marketing agency that specializes in technology-based companies

• Developed strategic marketing communication plans

• Managed and directed copywriting, technical writing and graphics department personnel

• Ensured departmental efficiency by managing workflow

• Applied hands-on skills in copywriting, advertising, design, print, direct mail, Web development, trade show marketing and public relations

• Promoted leading-edge technology utilizing e-marketing tactics

Senior Account Executive
2/99 to 10/00

• Served as a liaison between agency and clients

• Gained an in-depth understanding of many technologies quickly and stayed abreast of trends to make informed recommendations

• Led brainstorming sessions to devise new concepts and campaigns

• Earned Business Performance Award for clocking the highest billable hours

Marketing Communications Coordinator
4/94 to 2/99

Liberty Technologies, Inc.
Conshohocken, PA

• Developed and executed comprehensive marketing communication program to support objectives of a $40 million developer of predictive maintenance hardware, software and services for the worldwide power and process industries

• Collaborated with divisional product managers to create and implement marketing initiatives to support field sales teams and reseller channels

• Coordinated quarterly employee meetings and coached company president and other executives on delivery of presentations

• Wrote and designed sales and investor relations materials including annual report, corporate presentations, road shows, brochures, ads and web site and directed outside agencies

• Maximized national and international trade show presence through pre-show promotion, logistics coordination and on-site management and media relations

• Controlled marketing communications budget and established metrics to evaluate advertising effectiveness, trade shows, and direct mail campaigns

Public Relations Manager
8/90 to 4/94

Valley Forge Convention Plaza
King of Prussia, PA

• Attracted tourists and business travelers to a $30 million hospitality complex by generating substantial print and broadcast publicity

• Created special events to publicize hospitality complex and increase revenues

• Produced several videos with internal departments and external agencies to promote hotel accommodations and entertainment venues

Public Relations Intern
5/89 to 8/89

Valley Forge Convention & Visitors Bureau
Norristown, PA

• Served as an assistant to the Public Relations Manager at the state’s fourth largest Convention and Visitors Bureau. Gained a strong foundation in tourism, incentive travel, and special event planning and promotion

Education

M.A., Professional Communication
Maxima Cum Laude
La Salle University
Philadelphia, PA
2000

Activities and Awards

Graduate: Professional Communication Outstanding Graduate Award
Undergraduate: Dean's List. Recipient of Honorable Mention in WCU Communication Department's Most Outstanding Student Award. Communication Club officer. Writer for student newspaper. Winner of annual essay contest.

Technical Skills

InDesign, Photoshop, PageMaker, Quark, FrontPage, PowerPoint, Word, Excel

Samples and References

Please visit www.cdlbiz.com or LinkedIn.