Profile
Carol Dietch Long
Principal and Lead Copywriter |
I am an accomplished and team-oriented marketing communications professional with proven experience in agency and corporate settings. Areas of expertise include copywriting, content marketing strategy, corporate branding, digital marketing, event planning and promotion, public relations, social media, and more for global technology organizations.
I formed CDL Communications in January 2002 as a means to balance my professional and family aspirations. In this capacity, I worked as a freelance copywriter and marketing strategist. I wrote and supported a broad range of marketing initiatives for companies including SAP, Wilson Allen, Vertex Inc., Cloud Pharmaceuticals, and more directly or through agencies including Tag Communication Services, 23K Studios, O3 World, and Bailey Brand Consulting. Since April 2022 I have served as content marketing director for Unisys where I lead a team of content marketing professionals developing content to support the company's business strategy. I was promoted into this role from senior solution marketing manager for its Cloud and Infrastructure Solutions business, a position I accepted in May 2021. Previous roles include VP, client services and an account manager at The DEM Group, a full-service marketing agency that served technology-based companies. I was also responsible for marketing communications at Liberty Technologies, a high-tech manufacturer of predictive maintenance hardware and software used in the power and process industries. And I started my professional career as public relations manager for the Valley Forge Convention Plaza. I have a BA in Communication from West Chester University and an MA in Professional Communication from La Salle University. I have also served as an adjunct professor of public speaking and interpersonal communication classes at La Salle University and Montgomery County Community College. See LinkedIn profile > |
Celia Long
Content Marketing Intern |
Celia Long is a dynamic content marketing intern with a passion for crafting engaging and persuasive narratives. With a strong academic background in Sociology and Communication and Media Studies, Celia brings a unique blend of analytical thinking and creative storytelling to her role.
Celia's ability to understand social dynamics, coupled with her excellent written and verbal communication skills, allows her to create compelling content that resonates with the target audience. She has consistently been recognized throughout her educational career with academic awards, reflecting her unwavering commitment to excellence, a quality she brings to her work as a content marketer. Her proficiency in various software applications, online research, and website design enables her to execute content campaigns effectively across multiple platforms, while her deep understanding of social media dynamics allows her to leverage platforms like Instagram, TikTok, SnapChat, Twitter, and Facebook to reach and engage with the target audience. Celia's commitment to excellence extends beyond her professional work, as demonstrated by her involvement in field hockey teams and her academic achievements. In addition, with hands-on experience in the food service industry, Celia has honed her problem-solving skills and ability to adapt to fast-paced environments. She excels in collaborating with cross-functional teams to develop content that align with business objectives. See LinkedIn profile > |