Profile

Carol Dietch Long
Principal and Lead Copywriter

I am an accomplished and team-oriented marketing communications professional with proven experience in agency and corporate settings. Areas of expertise include copywriting and messaging, content marketing strategy, corporate branding, digital marketing, event planning and promotion, public relations, social media, and more for global technology organizations. 

I formed CDL Communications in January 2002 as a means to balance my professional and family aspirations. In this capacity, I worked as a freelance copywriter and marketing strategist. I wrote copy and supported a broad range of marketing initiatives for companies including SAP, Wilson Allen, Vertex Inc., Cloud Pharmaceuticals, and more directly or through agencies including Tag Communication Services, 23K Studios, O3 World, and Bailey Brand Consulting.

Since April 2022 I have served as content marketing director for Unisys where I lead a team of content marketing professionals who develop content to support the company's business strategy. I was promoted to this role from senior solution marketing manager for its Cloud, Applications, Infrastructure and Security Solutions business unit, a position I accepted in May 2021. 

Previous roles include VP, client services and an account manager at The DEM Group, a full-service marketing agency that served technology-based companies. I was also responsible for marketing communications at Liberty Technologies, a high-tech manufacturer of predictive maintenance hardware and software used in the power and process industries. And I started my professional career as public relations manager for the Valley Forge Convention Plaza.

I have a BA in Communication from West Chester University and an MA in Professional Communication from La Salle University. I have also served as an adjunct professor of public speaking and interpersonal communication classes at La Salle University and Montgomery County Community College.

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